Director Sukumar of Pushpa 2 claims, "I now will compose dialogues that can go viral on YouTube."

With the success of Pushpa and the role that Allu Arjun portrayed; people are eagerly awaiting the release of Pushpa 2. Pushpa, which was written by Sukumar, featured a smash-hit soundtrack by Devi Sri Prasad and lyrics by Chandrabose.

We are aware that Chandrabose is currently receiving praise for Naatu Naatu in RRR.

Director Sukumar recently discussed the importance of social media, particularly the short movies and reels that people create, at a recent event. He responded, "When I write movies in Telugu, a conversation or a song, (I think) would it appear in Shorts or Instagram Reels," when questioned about promoting movies. I pay attention to that. If you write a lyric like this or a dialogue like this, it might appear in YouTube clips or Instagram reels. As a result, it has a huge impact on what we are writing right now. Many people will connect with it after it integrates with Insta Reels and Shorts, and it will naturally advertise itself. That is how I approach Telugu. Now that it has spread throughout India, I shall stick with my plan.

Once Pushpa was published, Allu Arjun's distinctive motion, Oo Antava, and Sami Sami melodies became very popular.